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The challenges faced by many businesses in the current economic climate require that people begin thinking outside the box. Simple approaches, like cutting expenses and reducing spending in key areas may prove useful, but they can also destroy a brand quickly. Tread careful in your expense control measures and don’t go too lax on employee spending as typically they are the front facing face of an organization. An employee who does not display a positive state as an advocate can damage a corporate image. Read the rest of this entry »